Delphine Dion

Associate Professor at ESSEC Business School

 

I am Associate Professor at ESSEC Business School.

I am not researching on alternative consumption as such but I am rather researching on consumption and marketing practices in an alternative way. Drawing on theories in sociology, history or anthropology, I am giving new and critical insights on the understanding of consumption and marketing practices in the luxury industry. I am also doing research on ethnicity, materiality and visual methodologies.

My research has been published in many books and leading academic journals including the Journal of Consumer Research, Journal of Retailing, Journal of Marketing Management, International Journal of Service Industry Management, Recherche et Applications en Marketing, Journal of Business Research, Consumption Markets & Culture, and few others. I have received several awards for my PhD, my books and research articles.

I hold a PhD from the University of Rennes and a “Habilitation à Diriger des Recherches” from the Sorbonne University.

Expertise: Luxury, Customer experience, Brand management, Retailing, Qualitative methodologies.

 

Selected publications

 

Articles in refereed journals

Cayla J., Arnould E. and Dion D. (2017), Fetish, magic, marketing, Anthropology Today, 33, 2.

Dion D. and Mazzalovo G. (2016), Reviving sleeping beauty brands by rearticulating brand heritage, Journal of Business Research, 69, 12, 5894–5900.

Dion D. and Arnould E. (2016), Persona-fied Brands - Managing branded persons through persona, Journal of Marketing Management, 2, 1-2, 121-148.

Dion D. and Borraz S. (2015), Managing heritage brands: A study of the sacralization of heritage stores in the luxury industry, Journal of Retailing and Consumer Services, 22, 77-84.

Dion D., Sabri O. and Guillard V. (2014), Home Sweet Messy Home: Managing Domestic Symbolic Pollution, Journal of Consumer Research, 41, 3, 565-589, Lead article.

Dion D. and Sitz L. (2014), Enrichir la compréhension des comportements de consommation: pistes opérationnelles et enjeux organisationnels, Décisions Marketing, 71, 45-58.

Dion D. and de Boissieu E. (2013), Construction et mise en scène d’un lignage: le cas des chefs dans la haute cuisine, Décisions Marketing, 70, 25-42.

Dion D., Rémy E. and Sitz L. (2012), Reflexive ethnicity: legitimacy and authenticity of ethnic affiliations, Recherche et Applications en Marketing, 27, 1, 59-78.

Dion D. and Arnould E. (2011), Retail Luxury Strategy: Assembling Charisma through Art and Magic, Journal of Retailing, 87, 4, 502-520.

Dion D., Sitz L. and Rémy E. (2011), Embodied ethnicity: the ethnic affiliation grounded in the body, Consumption Markets & Culture, special issue on ethnicity, 3, 311-331.

Dion D., Rémy E. and Sitz L. (2010), Le sentiment régional comme levier d’action marketing, Décisions Marketing, 58, 15-27.

Dion D. (2007), The contribution made by visual anthropology to the study of consumption behavior, Recherche et Applications en Marketing, 22, 1, 61-78.

Gallopel K., Rieunier S., Debenedetti S., Dion D., and Le Gall M. (2006), Efficacité des avertissements sanitaires dans la lutte contre le tabac : synthèse théorique et résultats d’une étude qualitative, Revue Française de Marketing, 19, 3, 45-60.

 

Books

Dion D. (2008), A la recherche du consommateur de nouvelles techniques pour étudier les clients (New methodologies to develop consumer’s insight), coordinator, Dunod - Best book in marketing, 2009, French Academy of Retailing.

 

Book chapters

Dion D. and Arnould E. (2017), Luxury brand legitimacy, in The management of luxury, S. Reinecke et B. Berghaus (eds.), Routledge, 2nd edition.

Dion D. (2017), La figure du chef cuisinier: alchimie d’un artiste-artisan, in Les gestes culinaires - mise en scène de savoir-faire, K. Stengel (ed), Harmattan.

Dion D., Lionel S. and Rémy E. (2016), S'enraciner dans les cultures régionales pour créer des marques fortes, Annales Méditerranéennes d’Economie, Albiana, 3.

Dion D. and Arnould E. (2014), Luxury brand legitimacy, in The management of luxury, S. Reinecke et B. Berghaus (eds.), Routledge.

Dion D. (2014), Le point de vente comme support de légitimation de marque, in La distribution analysée dans une perspective culturelle, I. Collin-Lachaud (ed.).

Dion D. (2014), Les lieux sacrés du luxe, in Management du luxe: Stratégies Innovantes et nouvelles pratiques, E. Briot et Ch. Delassus (ed.), EMS. Best book in marketing, 2015, French Academy of Retailing.

Dion D. (2013), Légitimité et légitimation de la marque, in Management transversal de la marque, G. Michel (ed), Dunod.

Dion D. and Sitz L. (2012), Regional affiliations: Building a marketing strategy on regional ethnicity, in Marketing Management, A Cultural Perspective, Eds. L. Peñaloza, N. Toulouse, L. Visconti, Routledge.

Rémy E., Sitz L. and Dion D. (2012), Le régionalisme en France, in La fabrique de l’ethnicité : consommation et marketing, Eds. A. Bécheur et N. Ozcaglar-Toulouse, EMS.

Dion D. (2012), Le choc des images : l’usage de la vidéo en études et recherche marketing, in Marketing - Nouveaux enjeux, nouvelles perspectives, Eds. G. Cliquet, Presses Universitaires de Rennes.

Dion D. (2008), L’observation filmée, in A la recherche du consommateur : de nouvelles techniques pour mieux comprendre les clients, Dunod.

Dion D. (2007), Negozi di Lusso a Parigi. Esperienze sacralizzate, miticche e profane, inParigi-Milano, la moda e la città, ouvrage coordonné par l’IULM, Milan.

 

Contact : delphine.dion@essec.edu

 

Institutional Membership

 

Consumer Culture Theory

Association Française de Marketing