Laure Lavorata

Professor of Marketing at Reims Champagne-Ardenne University (URCA, REGARDS).

 

Laure Lavorata’s research interest is about ethics in the sales field or retailing as well as sustainable development practices andt their perception by consumers. Since February 2012, she is leading a research project funded by the French National Agency (ANR) entitled DIACODD (Retailing, Consumers and Sustainable Development). She published a book on sustainable marketing in 2010 and is actually working on a new book on this topic that will be published by Economica by the end of 2016.

 

Selected publications

 

Lavorata L. (2014), Influence of retailers' commitment to sustainable development on store image, consumer loyalty and consumer boycotts: Proposal for a model using the theory of planned behavior, Journal of Retailing and Consumer Services, 21, 6, 1021–1027.

Besson M. et Lavorata L. (2013), Adaptation des systèmes de contrôle en temps de crise : perceptions et réactions des commerciaux, Revue Française de Gestion, 236, 7, 15-31.

Hollet-Haudebert S. et Lavorata L. (2010) La résistance du client et ses conséquences sur les dispositions attitudinales et comportementales des commerciaux : proposition d’un modèle, Management et Avenir,  31, 1, 227-243.

Besson M. et Lavorata L. (2010), Impact de la crise économique sur le management commercial : une étude exploratoire auprès de conseillers bancaires, Management et Avenir, 31, 1, 302-318.

Lavorata L. (2009), Intégrer l’éthique dans l’entreprise : un moyen d’impliquer les commerciaux et de les dissuader de la quitter, Décisions Marketing, 55, Juillet-Septembre, 53-64. 

 

Institutional Membership 

Association Française de Marketing

Contact : laure.lavorata@univ-reims.fr

Site DIACODD