Marie Schill

Assistant Professor of Marketing at Reims Champagne-Ardenne University (REGARDS).

 

Marie Schill is Assistant Professor at University of Reims Champagne-Ardenne. Her research interests focus on daily practices in the consumption field and sustainable development in the familial context. She has publications in internationally recognised conferences including French Marketing Association, Advances in Consumer Research, Consumer Culture Theory, and Transformative Consumer Research. She also has publication in Revue des Sciences de Gestion. 

 

Selected publications

 

Godefroit-Winkel D. and Schill M. (2016), Shared happiness and relational identities among French grandmothers and grandchildren, Advances in Consumer Research, Association for Consumer Research North American Conference, Berlin, 27-30 October.

Schill M. and Shaw D. (2016), Recycling Today, Sustainability Tomorrow: Effects of Psychological Distance on Behavioural Practices, European Management Journal (in press).

Elgaaied L., Hamdi-Kidar L. et Schill M. (2016), Les déterminants du rôle actif du consommateur dans l’adoption de pratiques écologiques novatrices : apports du concept de lead-user, Revue Sciences de Gestion (in press).

Schill M. et Odou P. (2016), Le role joué par les émotions dans les comportements en lien avec le réchauffement climatique. Proposition d’une typologie des consommateurs selon leurs émotions, 2èmeJournée de Recherche en Marketing du Grand Est, Reims, 1er avril. 

Schill M., Godefroit-Winkel D., and Bonsu Samuel K. (2016), Cultural (re)production across generations: family heritage and the market, Consumer Culture Theory Conference, Lille, 6-9 July.

Godefroit-Winkel D. and Schill M. (2016), How elderly consumers negociate identities within their families ? A multisited investigation amonf French and Moroccan grandmothers, Consumer Culture Theory Conference, Lille, 6-9 July.

Schill M. and Fosse-Gomez M.H. (2014), Familial Practice of Recycling, Advances in Consumer Research, Association for Consumer Research North American Conference, Baltimore, 23-26 October.

 

Institutional Membership 

Association Française de Marketing

Contact : marie.schill@univ-reims.fr