Dominique Roux-Bauhain

Professor of Marketing at Reims Champagne-Ardenne University (URCA, REGARDS).

 

Dominique Roux is a graduate of ESCP-EAP (Ecole Supérieure de Commerce de Paris) and Doctor of Management Sciences from the University of Paris I-Panthéon-Sorbonne. She is currently participating in the PICO project (the PIoneers in COllaborative consumption) and the consci-gaspi project (ADEME). She was previously coordinator of two funded research projects: Picri CRIC « Communication, Resistance and Information to Consumers » funded by Ile de France region, with the 17 French consumer organizations, CTRC Ile de France and INC (2010-2014) ; and ANR NACRE (New Approaches to Consumer REsistance) (2006-2010).

Her main research area is consumer behavior, especially the links between the self and symbolic relationships to objects. She mainly developed research on second-hand consumption and the motivations for purchasing used items. The various critical postures toward consumer society and the values underlying second-hand consumption are at heart of subsequent research that she conducted on consumer resistance and avoidance of conventional distribution channels.

 

Selected publications

 

Articles

Lichtlé M.-C., Nabec L., Roux D. et  Chevalier C. (2018), Légitimité des associations de consommateurs et vulnérabilité perçue de leurs publics : quels effets sur l’intention de confiance envers les acteurs consuméristes ?, Recherche et Applications en Marketing, 33 (1), à paraître.

Odou Ph., Roberts G. and Roux D. (2017), Co-producing cyber protest: Mesomobilization in the digital age, Consumption, Markets and Culture, 21 (1), 42-64.

Roux D., Guillard V. and Blanchet V. (2017), Of counter-spaces of provisioning: Reframing the sidewalk as a parasite heterotopia, Marketing Theory, forthcoming.

Borel S., Guillard V. et Roux D. (2016), Ce qui circule entre nous en ligne, Revue du MAUSS permanente, [1er novembre en ligne].

Lunardo R., Roux D. and Chaney D. (2016), The evoking power of servicescapes: Consumers' inferences of manipulative intent following service environment-drivent evocations, Journal of Business Research, 69 (12), 6097-6105.

Roux D. et Guillard V. (2016), Circulations d’objets entre étrangers dans l’espace public : une analyse des formes de socialité entre déposeurs et glaneurs, Recherche et Applications en Marketing, 31, 4, 1-20.

Roux D., El Euch Maalej M. et Boyer J. (2016), Les jugements critiques du luxe : une approche par la légitimité, Décisions Marketing, 82, avril-juin, 33-52.

Guillard V. et Roux D. (2015), Nouvelles collaborations urbaines. Faire circuler des objets en ville, Revue Esprit, Le partage, une nouvelle économie ?, juillet, 40-53. 

Lunardo R. et Roux D. (2015), In-Store Arousal and Consumers’ Inferences of Manipulative Intent in the Store Environment, European Journal of Marketing, 49, 5/6, 646-667.

Banikéma A. et Roux D. (2014), Consumers' propensity to resist: A contribution to the study of the Disposition to oppose market influence attempts, Recherche et Applications en Marketing, 29, 2, 32-56

Guillard V. and Roux D. (2014), Macromarketing Issues on the Sidewalk: How “Gleaners” and “Disposers” (Re)Create a Sustainable Economy, Journal of Macromarketing, 34, 3, 291-312.

Guiot D. et Roux D. (2010), A Second-Hand Shoppers' Motivation Scale: Antecedents, Consequences, and Implications for Retailers, Journal of Retailing, 86, 4, 383–399.

Roux D. (2007), Consumer resistance: proposal for an integrative framework, Recherche et Applications en Marketing (EBSCO English Edition), 22, 4, 59-79. 

 

Books

Roux D. (2007) et Nabec L. (2016) (dir.), Protection des consommateurs : les nouveaux enjeux du consumérisme, EMS, Collection Versus.

Roux D. (dir.) (2009), Marketing et Résistance(s) des consommateurs, Paris, Economica.