Dominique Roux-Bauhain

Professor of Marketing at Reims Champagne-Ardenne University (URCA, REGARDS).


Dominique Roux is a graduate of ESCP-EAP (Ecole Supérieure de Commerce de Paris) and Doctor of Management Sciences from the University of Paris I-Panthéon-Sorbonne. She is currently participating in the PICO project (the PIoneers in COllaborative consumption) and the consci-gaspi project (ADEME). She was previously coordinator of two funded research projects: Picri CRIC « Communication, Resistance and Information to Consumers » funded by Ile de France region, with the 17 French consumer organizations, CTRC Ile de France and INC (2010-2014) ; and ANR NACRE (New Approaches to Consumer REsistance) (2006-2010).

Her main research area is consumer behavior, especially the links between the self and symbolic relationships to objects. She mainly developed research on second-hand consumption and the motivations for purchasing used items. The various critical postures toward consumer society and the values underlying second-hand consumption are at heart of subsequent research that she conducted on consumer resistance and avoidance of conventional distribution channels.


Selected publications


Odou P., Roberts G., and Roux D. (2017), Co-producing cyber protest: Mesomobilization in the Digital age, Consumption, Markets and Culture, forthcoming.

Roux D.Guillard V., and Blanchet V. (forthcoming), Of counter-spaces of provisioning: Reframing the sidewalk as a parasite heterotopia, Marketing Theory.

Borel S., Guillard V. et Roux D. (2016), Ce qui circule entre nous en ligne, Revue du MAUSS permanente, [1er novembre en ligne].

Lunardo R., Roux D. and Chaney D. (2016), The evoking power of servicescapes: Consumers’ inferences of manipulative intent following service environment-driven evocationsJournal of Business Research, 69(12), 6097–6105.

Roux D. et Guillard V. (2016), Circulations d’objets entre étrangers dans l’espace public : une analyse des formes de socialité entre déposeurs et glaneurs, Recherche et Applications en Marketing, 31, 4, 1-20.

Roux D., El Euch Maalej M. et Boyer J. (2016), Les jugements critiques du luxe : une approche par la légitimité, Décisions Marketing, 82, avril-juin, 33-52.

Guillard V. et Roux D. (2015), Nouvelles collaborations urbaines. Faire circuler des objets en villeRevue Esprit, Le partage, une nouvelle économie ?, juillet, 40-53. 

Lunardo R. et Roux D. (2015), In-Store Arousal and Consumers’ Inferences of Manipulative Intent in the Store Environment, European Journal of Marketing, 49, 5/6, 646-667.

Banikéma A. et Roux D. (2014), Consumers' propensity to resist: A contribution to the study of the Disposition to oppose market influence attempts, Recherche et Applications en Marketing, 29, 2, 32-56

Guillard V. et Roux D. (2014), Macromarketing Issues on the Sidewalk: How “Gleaners” and “Disposers” (Re)Create a Sustainable Economy, Journal of Macromarketing, 34, 3, 291-312.

Guiot D. et Roux D. (2010), A Second-Hand Shoppers' Motivation Scale: Antecedents, Consequences, and Implications for Retailers, Journal of Retailing, 86, 4, 383–399.

Roux D. (2007), Consumer resistance: proposal for an integrative framework, Recherche et Applications en Marketing (EBSCO English Edition), 22, 4, 59-79. 


Roux D. (2007) et Nabec L. (2016) (dir.), Protection des consommateurs : les nouveaux enjeux du consumérisme, EMS, Collection Versus.