Colloque "Le gaspillage d'objets", mercredi 6 décembre, Université de Reims

Les étudiants du Master 2 Marketing et Communication de l'Université de Reims Champagne-Ardenne organisent un colloque sur

"Le gaspillage d'objets"

6 décembre 2017 - 14-17h

Campus Croix Rouge, Amphi Recherche, bâtiment 13

 

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Reims Métropole a été désignée lauréate, en novembre 2015, de la deuxième vague de l'appel à projet Territoires Zéro Déchet Zéro Gaspillage lancé par le Ministère de l'Ecologie et du Développement Durable. En s'engageant dans cette démarche, l'idée est de devenir un territoire exemplaire dans la promotion de l'économie circulaire et de mener des actions permettant d'atteindre 3 objectifs :

  • Réduire les sources de gaspillage
  • Donner une seconde vie aux produits
  • Recycler tout ce qui est recyclable

.Cet événement, organisé en partenariat avec Reims Métropole et l'ADEME, réunira des professionnels des secteurs du recyclage et de la valorisation des déchets, mais aussi des chercheurs en économie-gestion engagés sur la thématique du gaspillage.

Deux temps rythmeront les échanges :

  • comprendre et réduire le gaspillage domestique : si le gaspillage alimentaire est relativement conscientisé aujourd'hui, que sait-on du gaspillage d'objets, de ses manifestations et de ses causes ? Comment le réduire ?
  • comprendre le gaspillage dans les organisations : comment et pourquoi les entreprises sont-elles impliquées dans le gaspillage d'objets ? Quelles solutions peuvent être suggérées pour y remédier ?

Programme détaillé à venir 

Plan d'accès 

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EMAC Strathclyde 31th Colloquium for doctoral students, May 27-29

The European Institute for Advanced Studies in Management (EIASM) and the European Marketing Academy (EMAC) in collaboration with the University of Strathclyde, are organizing the 31th Colloquium for doctoral students in marketing.

The Colloquium will be held in Glasgow, UK, on May 27-29, 2019, prior to the 47th EMAC Annual Conference.

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the broad field of marketing will be considered.

The Colloquium will mostly proceed in parallel tracks based on the topical and/or methodological angle of participants' work as well as on the stage of the dissertation process. Students will discuss their work with their fellow students and with three track faculty, who are renowned experts in the field. Doctoral students in different stages of their dissertation process can apply for participation in the doctoral colloquium.

The Doctoral Colloquium will be held in a collaborative, open and friendly atmosphere. In respect to this philosophy, participants are required to attend the entire Colloquium.
 

Chair:

Arnaud De Bruyn (ESSEC Business School, France)
 

Faculty:

Marketing Research - Intermediate/Advanced
Chair: ArvindRangaswamy (PennState University, USA)
Co-chairs: Els Gijsbrechts (Tilburg University, Netherlands)
                P. K. Kannan (University of Maryland, USA)

Marketing Research - Beginner
Chair: Kapil Tuli (Singapore Management University, Singapore)
Co-chair(s): Katrijn Gielens (UNC Kenan-Flagler Business School, USA)
                  Girish Mallapragada (Kelley School of Business, Indiana University (Bloomington))

Marketing Strategy - Intermediate/Advanced
Chair: Ajay Kohli (Georgia Institute of Technology, USA)
Co-chairs: Raji Srinivasan (University of Texas at Austin, USA)
                Michael Haenlein (ESCP Europe, Germany)

Marketing Strategy - Beginner
Chair: Stefan Wuyts (Koç University, Turkey)  
Co-chairs: Kenneth Wathne (Stavanger University, Norway)
                Steven Seggie (Özyeğin University, Turkey)
                                            
Consumer Behavior - Intermediate/Advanced
Chair: Stijn van Osselaer (Johnson at Cornell University, USA)
Co-chairs: Vicki Morwitz (NYU, USA)      
                Eileen Fischer (York University, Canada) 
                                                                      
Consumer Behavior - Beginner
Chair: Steven Sweldens (Erasmus University, Netherlands)
Co-chairs: Elizabeth Cowley (University of Sydney, Australia)
                Bart De Langhe (ESADE, Spain)

 

Submission Deadline: January 24, 2018 (15:00 CET Time)
 

For more information about the Doctoral Colloquium and application, please see the announcement

Save the date! Emlyon Digital Lifestyles Research Day, 4 Dec 2017

Emlyon Business School Lifestyle Research Centre will organise a research day dedicated to “Digital Lifestyles” at Ecully Campus on 4 December 2017, 9h00-16h00 (Roland Calori amphi, Building B). Our preliminary program includes a range of international specialists on the impact of digitalization on lifestyles, and research methods, including critical, ethnographic, visual, and big data approaches.

The preliminary program is the following:

Monday 4th December
9:00     Opening Reception and Coffee (Roland Calori, Building B, Emlyon Business School, 23 Avenue Guy Collongue, Ecully)

9:15     Adam Arvidsson, University of Naples, Italy – “Branded Instagram Moments”

9:55     Alessandro Gandini, Kings College, UK – “Digital Publics and Platform Labor”

(10:30 Coffee Break)

10:45   Minna Ruckenstein, University of Helsinki, Finland – “Self-Tracking”

11:20   Lynn Cherny, Emlyon business school – “Tracing Lifestyles via Big data”

(11:55 Lunch / Eurest Restaurant, Building B)

13:30   Joonas Rokka, Emlyon business school – “Busyness Addiction”

14:05   Lionel Sitz, Emlyon business school – “Youth & Smartphones”

(14:40 Coffee Break)

14:55   Massimo Airoldi, Emlyon business school – “Follow the Algorithm”

15:30   Margherita Pagani, Emlyon business school – “Smartcart: Future of Shopping

(16:05 Finish)

 

NOTICE: The program is followed by a Workshop on Digital Research Methods on 5 December 2017. The workshop is focused on state-of-the-art methods for analyzing textual and visual data.

For external participants, there is a participation fee of EUR 50,00 for the Digital Lifestyle Research Day (4 Dec) and EUR 300,00 for the Workshop (5 Dec). In order to participate, please register directly via email to: rokka(at)em-lyon.com

 

CFP - Journal of Marketing Management Special Issue: Conceptual Papers in Marketing and Consumer Research – Consumer Culture Theory

Guest Editors: Russell Belk, Deborah MacInnis, Manjit Yadav

The need for conceptual and theoretical articles, chapters, and books has never been greater in the fields of marketing and consumer research. Even though there have been dramatic changes in marketing and consumption practices over the past 30 years, the amount of conceptual and theoretical work in our journals has dramatically decreased (MacInnis 2011; Yadav 2010). We have become narrower in our thinking and our research has become impoverished as a result (Belk 2017; Coulter 2016; Stewart & Zinkhan 2006). In an on-going effort to revitalize conceptual thought in the field, this special issue is devoted to conceptual research. We welcome papers that offer new conceptual insights as well as papers that constructively address the process of doing conceptual and theoretical work in marketing and consumer behavior. Both MacInnis (2016/2017) and Yadav (2014) offer a range of suggestions and ideas for making conceptual contributions.

A wide range of topics and approaches is envisioned for the special issue. Although only suggestive of some of the welcome possibilities, topics may include:

  • Papers that develop novel theories, conceptual domains, constructs, or processes: For example,
    • A Theory of “the Consumer” as seen by Algorithms and Big Data Analytics
    • Leveraged Consumer Lifestyles
    • How Personalized Media Change the Way Advertising Works
  • Papers designed to enhance the theory development process: For example,
    • The Role of Abductive Logic in Constructing Theory
    • Rethinking Doctoral Programs to Enhance Theory Development
  • Papers designed to identify and delineate novel consumer issues: For example,
    • Consumer Privacy in an Era of Ubiquitous Surveillance
    • Living in an Age of Enchanted Technology
  • Papers designed to provide a comparative or integrative perspective on consumer theories or phenomena: For example,
    • The Death of the Shopping Mall in North America versus India: How Culture Matters
    • Consumption Communities: The Good, the Bad and the Ugly
  • Papers designed to identify and delineate novel theories related to form behavior and marketing strategy: For example,
    • Technological Innovation and Firm Behavior
    • Shifting Patterns of Competition and Public Policy Implications

In case of questions about possible topic fit with the issue, please contact the special issue editors:

Russell Belk, rbelk@schulich.yorku.ca

Deborah MacInnis, macinnis@usc.edu

Manjit Yadav, MYadav@mays.tamu.edu

Important Dates:
February, 1, 2018—Paper Submission Deadline
July 15, 2018—Revised Submissions Due
December 1, 2018—Final Papers Due
April 15, 2018—Decision letters and Reviews to Authors
October 1, 2018—Decision letters and Second Reviews to Authors Mid-2019—Publication of Special Issue

Submission Requirements:
Authors should submit manuscripts of between 8,000–10,000 words (excluding tables, references, captions, footnotes and endnotes). All submissions must strictly follow the guidelines for the Journal of Marketing Management. These are available at: www.tandfonline.co.uk/rjmm. Manuscripts should be submitted online using the Journal of Marketing Management ScholarOne Manuscripts site (http://mc.manuscriptcentral.com/rjmm). Technical queries about submissions can be referred to the Editorial Office: rjmmeditorial@westburn.co.uk

For the full Call for Papers including References, and detailed information on how to submit your manuscript via the Journal’s ScholarOne Manuscripts site, please visit: http://www.jmmnews.com/conceptual-papers/