Bringing institutional theory to marketing, 29-30 May 2017, Paris (France)

The program is now on line! 

 

Monday, May 29, 2017

TIME EVENT 

8:00 am - 9:00 amBreakfast (AGORA) 

9:00 am - 9:15 amWelcome Words (AMPHI 2) - Chris Wert , Dean for Accreditation, Quality and International Development ISC Paris 

9:15 am - 9:45 amWelcome and Opening words (AMPHI 2) - Karim Ben Slimane ; Damien Chaney; Ashlee Humphreys ; Bernard Leca 

9:45 am - 10:30 amKeynote (AMPHI 2) - Professor Anand Narasimhan, IMD Business School 

10:30 am - 11:00 amCoffee break (AGORA) 

11:00 am - 12:30 pmInstitutional work (AMPHI 2) - Bernard Leca 

11:00 - 11:30› Make love not money: Organizational narratives and category formation in sharing economy - Yang Chen, Shanghai Maritime University - Tao Wang, Grenoble Ecole de Management 

11:30 - 12:00› Institutional Work, Taste Regimes, and the Emergence of an Aesthetic Category - Pierre-Yann Dolbec, Concordia University 

12:00 - 12:30› Institutional work at Bebe Voyage - Marie Taillard, ESCP Europe Business School - Hsin-Hsuan Lee, ESCP Europe Business School 

12:30 pm - 2:00 pmLunch (AGORA) 

2:00 pm - 3:30 pmValue production and co production (Room: 11) - Damien Chaney 

14:00 - 14:30› Value Co-Creation as a Means of Legitimacy: An Institutional Theory Perspective - Michel Rod, Sprott School of Business, Carleton University - Marta Massi, Sprott School of Business, Carleton University 

14:30 - 15:00› Institutional logics and the co-creation of value through self-service health care technology - Josephine Go Jefferies, Newcastle University Business School 

15:00 - 15:30› Collaborating to Shape Institutions: The Screwcap Wine Seal Initiative - Kaj Storbacka, University of Auckland Business School - Suvi Nenonen, University of Auckland Business School 

2:00 pm - 3:30 pmConsumers as change agents (Room: 12) - Ashlee Humphreys 

14:00 - 14:30› Testing, Testing Autopilot...: Consumer Zealousness and Institutional Dynamics in the Autonomous Car Industry - Ming Lim, University of Liverpool 

14:30 - 15:00› Obstructive Regulations to Disruptive Actions: Consumers practices toward constituting their desired reality - Mahsa Ghaffari, University of Portsmouth 

15:00 - 15:30› Building institutions one brick at a time on LEGO Ideas - Marie Taillard, ESCP Europe Business School - Albert Muniz, DePaul University - Hope Schau, University of Arizona 

3:30 pm - 4:00 pmCoffee break (AGORA) 

4:00 pm - 5:30 pmEmergence of new consumption practices (Room: 11) - Damien Chaney 

16:00 - 16:30› How the past becomes a modern positioning: a neo institutional approach - Fabien Pecot, Centre d'Études et de Recherche en Gestion d'Aix-Marseille - Andréa Gourmelen, Montpellier Recherche en Management - Bertrand Urien, Laboratoire ICI, Virginie De Barnier IAE Aix-Marseille 

16:30 - 16:30› Market creation for innovations: A review of the marketing literature - Sprong Niels, Institute for Management Research, Radboud University Nijmegen 

17:00 - 17:30› Understanding food routines: focus on interactions between food waste and eating well with practice theories - Dyen Margot, Marchés, Organisations, Institutions et Stratégies d'Acteurs 

4:00 pm - 5:30 pmLogics (Room: 12) - Karim Ben Slimane 

16:00 - 16:30› Selling innovation projects: rhetorical layering work and imbrication of institutional logics in city reform - Mark Palmer, Queen's University 

16:30 - 17:00› Investigating the productive consumption of technology in the workplace: An institutional theory perspective - Athanasia Daskalopoulou, Newcastle University (UNITED KINGDOM) 

17:00 - 17:30› Elastic boundaries: historicizing consumption objects to illuminate market dynamics - Maria Carolina Zanette, UNAERP, EAESP - FGV 

7:30 pm - 11:00 pmDinner (Le Calife) 

Tuesday, May 30, 2017

TIME EVENT 

8:00 am - 9:00 amBreakfast (AGORA) 

9:00 am - 10:30 amSocial evaluation and legitimacy (AMPHI 2) - Bernard Leca 

09:00 - 09:30› Drawing Legitimacy from Institutional Repertoires in Online Communication: How Scotch Whisky Distillers Use Twitter - Bernard Forgues, EMLYON Business School - Tristan May, EMLYON Business School 

09:30 - 10:00› Contesting the Legitimacy of Negative Online Customer Engagement - Kathryn Waite, Heriot Watt University - Nurdilek Dalziel, Staffordshire University - Tina Harrison, University of Edinburgh 

10:00 - 10:30› Assessing the consumer judgments following the loss of legitimacy of an organisation: The case of the 'Relais & Châteaux, Bernard Loiseau' - helene delacour, University of Lorraine - Sebastien Liarte, University of Lorraine 

10:30 am - 11:00 amCoffee break (AGORA) 

11:00 am - 12:30 pmLegitimacy Struggles (AMPHI 2) - Ashlee Humphreys 

11:00 - 11:30› Tauromachy: to keep or to toss? Exploring the process of deinstitutionalization of contested consumer traditions - Carmen Valor, Universidad Pontificia Comillas - Eleni Papaoikonomou, Universitat Rovira i Virgili - Javier Lloveras, Metropolitan Manchester University 

11:30 - 12:00› Cachacier or Cachaceiro? The Legitimation Process of Cachaça - Marta Sambiase, Universidade Presbiteriana Mackenzie 

12:00 - 12:30› Marketing ‘Appropriated,' ‘Copied' or ‘Fake' Art: Unpacking the institutionalised valuation processes of the art market - Chloe Preece, Royal Holloway [Surrey] 

12:30 pm - 2:00 pmLunch (AGORA) 

2:00 pm - 3:30 pmInstitutional change (Room: 11) - Hélène Delacour 

14:00 - 14:30› Radical Market Transformation through Legitimacy - Simone Koch, Universidade Federal do Rio Grande do Sul 

14:30 - 15:00› Farm animals in marketing ethics – institutional entrepreneurship in Danish broiler production - Martina Kiehas, Aarhus University [Aarhus] 

15:00 - 15:30› The institutionalization of sexist advertising - Irina Balog, Gothenburg University 

2:00 pm - 3:30 pmInstitutional work (Room: 12) - Pierre-Yann Dolbec 

14:00 - 14:30› The legitimation of consumerism in sustainability promotion: the role of institutional work - Anna Fyrberg Yngfalk, Karlstad University - Carl Yngfalk, Stockholm University 

14:30 - 15:00› Consumers as institutional bricoleurs in the French recording industry (1994-2014) - Anne Vancaelemont, Dauphine Recherche en Management 

15:00 - 15:30› Changing position in distribution networks: the role of legitimacy - Sophie Michel, Ecole de Management - Florent Saucède, Marchés, Organisations, Institutions et Stratégies d'Acteurs 

3:30 pm - 4:00 pmCoffee break (AGORA) 

4:00 pm - 5:30 pmMateriality (AMPHI 2) - Bernard Forgues 

16:00 - 16:30› Maintenance and legitimization of illegal consumption practices: Understanding the role of artefacts in consumer's institutional work - Alix Poels, Institut de Recherche en Gestion - Hélène Peton, Institut de Recherche en Gestion 

16:30 - 17:00› It's Fika Time! – The role of materiality in the institutional maintenance of mundane practices - Kaisa Koskela-Huotari, Karlstad University 

17:00 - 17:30› When Technologies Drive Market Legitimation and Expansion. The Case of Assisted Reproductive Technologies - Laetitia Mimoun, HEC Paris, Lez Trujillo Torres (University of Illinois at Chicago), Francesca Sobande (University of Dundee) 

5:30 pm - 7:00 pm Closing Cocktail (AGORA)

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